Drawing from Louis Gabriel Nouchi’s lifelong devotion to literature, each of his collections serves as a homage to a book or author who has indelibly etched their vision into the world.

The FW23-24 collection is inspired by the book "American Psycho" by Bret Easton Ellis (1991). This collection is a reflection about toxic masculinity. The violence that surrounds us is distorted in a way to create beauty, transforming horror into strength. It’s also questioning the norms of society by showing different male body types which are all exuding sensuality.