Founded in 2017 in paris by Louis-Gabriel Nouchi, LGN offers a distinctly contemporary wardrobe - a hybrid between classic tailoring and sportswear inspired by literature, art and japanese culture.

The brand provides a futuristic insight at the edge of premium elegance, counterculture and grunge. refusing to be constrained by traditional gender norms, LGN rebels against the rules and encourages both their pieces and customers to cross the male-female divide.

Focusing primarily on knitwear and jersey, LGN work with the best fabrics and exclusively produce with french and italian factories, thereby guaranteeing only the highest quality result.

about the designer

Having trained at the prestigious ecole des arts visuels de la cambre, Louis-Gabriel Nouchi began his career at vogue Paris and followed by raf simons in the prolific fashion pioneer’s design department.

Louis’ contemporary take on cut and silhouette went on to earn him a nomination at the hyères festival in 2014, where he was awarded the camper and palais de Tokyo prizes.

Now widely recognized for both his commercial and creative ability, Louis-Gabriel Nouchi has launched capsule collections with galeries lafayette, la redoute and, more recently the honoured heritage french luxury accessories brand, agnelle.