Drawing from Louis Gabriel Nouchi’s lifelong devotion to literature, each of his collections serves as a homage to a book or author who has indelibly etched their vision into the world.

The FW24-25 collection is inspired by the book "Bel-Ami" by Guy de Maupassant (1885). The novel follows the ambitious Georges Duroy in Paris in the 19th century, as he rises from poverty to wealth through manipulation and seduction of women. Duroy, a captivating and unscrupulous protagonist, navigates the complexities of power, love, and morality, revealing the darker aspects of social climbing.

The collection reflects on the male ambition, the symbols of opulence, and their translation into the codes of men’s fashion.