Drawing from Louis Gabriel Nouchi’s lifelong devotion to literature, each of his collections serves as a homage to a book or author who has indelibly etched their vision into the world. The SS25 collection takes its inspiration from Patrick Süskind’s book, "Perfume: The Story of a Murderer", published in 1985.

"Carnality and basic human instincts such as desire, violence, sensuality, and touch triggered my journey this season. Starting from smell, the most imaginary of senses, I created a fantasy, a pure effort of the imagination in which bodies and skin are central, without actually showing much skin."

Louis-Gabriel Nouchi