"BEL-AMI"

AUTOMNE/HIVER 2024-2025

Drawing from Louis Gabriel Nouchi’s lifelong devotion to literature, each of his collections serves as a homage to a book or author who has indelibly etched their vision into the world.

The FW24-25 collection is inspired by the book "Bel-Ami" by Guy de Maupassant (1885). The novel follows the ambitious Georges Duroy in Paris in the 19th century, as he rises from poverty to wealth through manipulation and seduction of women. Duroy, a captivating and unscrupulous protagonist, navigates the complexities of power, love, and morality, revealing the darker aspects of social climbing.

The collection reflects on the male ambition, the symbols of opulence, and their translation into the codes of men’s fashion.

VOGUE RUNWAY

CREDITS

STYLE: Marc Goehring
HAIR: Pablo Kuemin
MAKE UP: Marcelo Gutierrez
CASTING: Alexandre Junior Cyprien
PHOTO: Luca Tombolini & Pablo Latorre
PROD: Antoine Drubigny - Napoleon Events
PRESS: Karla Otto
MUSIC: Mode F

SPECIAL THANKS

ANDAM Fashion Awards
Monnaie de Paris for coins
Ecco Leather & Atelier Ohso for leather
Phyto Paris & Lierac for grooming
UPPFIRST for sponsoring
DEFI La Mode de France
Paris Fashion Week
FHCM